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The "L" in the Success of Dentistry

Location – There is no substitute for a well-researched dental office location, existing or new. The average neighborhood changes every 10 years and it is incumbent for the dental practice executive to be familiar with the socio-economics of his/her respective patient base. If your office is located in a poor location, it may be time to relocate your practice or change your business philosophy. The savvy businessman will obtain a Demographics Site Analysis ($400 - $500) every 2 to 3 years and evaluate the number and location of home owners (by zip code and carrier route), apartment dwellers, dental competitors, traffic flow, average income per household, average number of household members, average age per household (baby boomers born between 1946-1964 have more expendable income), insurance dependency and much more. For example, it is very difficult for a practice built upon treating edentulous and geriatric patients to survive in a neighborhood saturated with young families with an average age of 35 and with 3 children per household. Your business philosophy (level of quality, service and price - QSP) needs to match your customer profile or you may experience catastrophic results. It starts with knowing what your patients want and where they live. 









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